A Digital Marketer, Branding Expert
and Graphic Designer.
CV
Professional Summary
Seasoned professional with advanced training in graphic design and digital marketing, driving impactful outcomes through innovative strategies. Quick to learn and adapt, with a proven commitment to elevating creativity within executive domains and contributing to company success.
Skills
Branding, Digital Marketing, Product Design, Content Creation, Artificial Intelligence, Social Media Management, PC and Mac, Team Management, Project Management.
Work Experience
2024-Present
Graphic Designer at Cheil - Samsung
Dallas, TX (Remote)
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Designed OLAs, web pages, art cards, key visuals, and CRM assets, boosting campaign engagement by 30% across digital platforms.
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Delivered impactful creative campaigns for Amazon, Costco, Best Buy, Verizon, T-Mobile, and AT&T, increasing partner sales visibility by 25%.
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Maintained brand consistency and high-quality execution, reducing design turnaround time by 20% while maintaining excellence.
2022-2024
Senior Marketing Designer at BLU Products
Miami, FL (Remote)
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Implemented social media plans, boosting engagement by 25% in one quarter.
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Directed graphic development for BLU Smartphones devices, increasing online sales by 20%.
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Created diverse graphics: sales guides, email blasts, press releases, social media, websites, packaging.
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Ensured impactful content with graphic design expertise.
2017-2022
Creative Director at Gloto Studio
Miami, FL
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Established a cohesive visual language, boosting brand messaging and client satisfaction by 20%.
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Executed design solutions, exceeding expectations and increasing customer retention by 15%.
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Developed social media content grids and excelled in photo editing.
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Delivered campaign reports with impactful visuals using graphic design principles.
2013-2017
Senior Graphic Designer at Bendita Seas Advertising
Bogotá, Col
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Pioneered data presentation strategies for oil industry, improving audience understanding by 40%.
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Designed award-winning sustainability reports, establishing agency leadership in environmental communication.
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Proficient in designing sustainability reports, photo editing, retouching, and creating digital and printed materials.
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Applied graphic design principles for visually engaging content.
2011-2013
Illustrator / Graphic Designer at Lab Interactives
Bogotá, Col
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Illustrated visuals for interactive ads, boosting user engagement in video games by 30%.
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Enhanced visual content, increasing positive user feedback by 25%.
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Proficient in vectorizing and finalizing visual elements.
2009-2011
Illustrator at McCann Worldgroup
Bogotá, Col
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Collaborated with lead illustrator to craft TV commercial story-boards, boosting client satisfaction by 15%.
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Ensured successful delivery of high-quality projects in the design department.
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Applied graphic design skills to craft compelling advertising narratives.
Education
Main Studies
2017-2019
Master's in Strategic and Creative Direction of Communication and Advertising
Barcelona, Spain
European Design Institute (IED)
2009-2013
Bachelor's in Advertising
Bogotá, Col
Jorge Tadeo Lozano University
Other Studies
2023
Chat GPT for Content Creators:
AI-Powered Content Writing, Productivity and Social Media Marketing
Miami, USA
Online Course
2023
Instagram ADS for Business:
Step by Step Process to a Successful Instagram AD Campaign
Miami, USA
Online Course
2022
Instagram Marketing: The Ultimate Guide for Small Business Owners
Miami, USA
Online Course
2022
Instagram Marketing: Reels and Boosting Sales
Miami, USA
Online Course
A Little Bit More of Me
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Adobe Animate, Adobe Workfront, Blender 3D, Procreate, Box, Egnyte, Microsoft Office, Canva, Instagram Ads and Facebook Ads.
English
Spanish